A Blog – An Efficient Traffic Site

Cheney Coaching Pg, Content Creation, Traffic and Ranking Comments Off on A Blog – An Efficient Traffic Site

There are many different types of blogs, differing not only in the type of content but also in the way that content is delivered or written. For internet marketing, we usually use blog to generate traffic and then send them to our money sites including product sites and affiliate sites.

Michael advised that ‘Don’t try to sell stuff from your blog. Never do that’. He would say never do that because it’s very difficult. A blog as a traffic site is not ideal to make money from directly because it doesn’t have that long copy of salesletter. Those long sales letters transform visitors to buyers. Your only job with that blog, with that traffic website, is to be a machine gun firing visitors over to your money websites. To begin with you just need one blog that you’re going to add a lot of content to on a regular basis that is going to get traffic and then send it to your money sites. (Of course, this principle is not applicable to the case where you just have a blog for both sale and traffic.)

A blog is a bit like a journal or a diary. You post content on there, ideally every day, and search engines love them because they’ve got a lot of fresh content, they’ve got a lot of unique content, and it’s updated regularly. Because of that you are going to get a lot of people linking to you, you’re going to get a lot of search engine traffic; you’re going to get a lot of visitors. When you do that, people are going to land on that traffic site – so it’s a traffic magnet.

There is tremendous amount of free information on blog, including definition, contents, setting up, etc. You can get that information just through Google search. For your convenience, I give some references below.

Definition on a blog (From Wikipedia)

A blog (an abridgment of the term web log) is a website, usually maintained by an individual, with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse chronological order. “Blog” can also be used as a verb, meaning to maintain or add content to a blog.

A Video on blog

Some of my favorite blog sites
















You are very welcome to post your questions and comments.

Money Sites And Traffic Sites

Cheney Coaching Pg, Content Creation, Traffic and Ranking Comments Off on Money Sites And Traffic Sites

You need two main types of websites to sell your information products effectively. They are money websites and traffic websites.

What is a money website? A money website is where a product is sold and its sole purpose is to make money rather than get traffic. The site has a long salesletter consisting of a big headline at the top, all of the benefits, the testimonials and then a ‘Buy Now’ button. It doesn’t have a lot of content on it that’s going to be regularly updated. It will get some traffic but it’s not going to get traffic on its own since you cannot optimize a money site and put keywords into it.

A traffic site is something that has a lot of content on it that’s regularly updated and its major purpose is to generate and send traffic. It gets traffic like a magnet but it also fires traffic like a gun at different locations. It could send traffic off to either your own money websites or affiliate sites so that you get a commission. The best traffic sites are going to be your blogs.

Money sites are not good at getting traffic and traffic sites are not good at making money, but when you bring the two together, hey, presto! The magic comes in. A comparison between money site and traffic site is given in the following table.


The relation between money sites (product sites and affiliate sites) and a traffic site (blog) is schematically shown below:


In the diagram, these are all people down there on the Internet. These are all visitors; they’re all there and they’re attracted to your traffic site and then you send it to other places. You don’t need to send it to just one money site. You can get traffic into your traffic site and there’s nothing stopping you from sending it to multiple money sites. Each would be selling different things, or you could send it to an affiliate site.

This is really important. You might think this is basic but this is super critical. You can basically flat-out lose Internet marketing unless you get this bit right. You’re going to have a traffic website, ideally at least one; one blog. As you progress at this, maybe months down the line you might want another blog. You might have a blog just all about traffic and you create blog content all about traffic. Then you send it to traffic products; traffic-related affiliate products, or your product about traffic.

You are very welcome to post your questions and comments.

Launching A Downloadable Information Product

Cheney Coaching Pg, Information Products Comments Off on Launching A Downloadable Information Product

A downloadable information product can be in form of ebook, ecourse, video, audio and software. Launching such a product on internet is very essential to a successful internet marketer. However, you must make sure every setting is correct; otherwise, you will make your effort in vain.

Thank Michael Cheney for his generosity and giving us four ready-made information products, making us fast to lift the curtain on information product launching even without our own product. One of them is a money-making product including a complete website, the professionally written salesletter, the images and all the files. Others are three additional ready-made products to sell as our own, including the professional salesletters, all the product files and all the branding and images.

Following the clear video instruction in the coaching member area, I set up the four product websites as follows:

1. Affiliate Milllion


2. Traffic tactics


3. Cash Creators


4. Fortune with 500


Through the direct setting practice, I got the first experience on it and would like to share with you what I learn.

Essential files for a launching

A complete website on a downloadable information product is composed of the following essential files:

  • A salesletter
  • A “Buy Now” button created for salesletter (Paypal or others)
  • Your product file
  • Thank you/Download page (link to your product file)
  • Email confirmation/Download page (optional)

All the files shall be uploaded to the domain location designated by your hosting provider. Of course, you need to register a domain name and get a hosting service in advance.

Creating a ‘Buy Now’ button

You must create a valid “Buy Now” button used for your salesletter to get your money when having a sale. It is easy to do it if you have a Paypal account (free to create). The key point is to fill a correct URL in the place of ‘Successful Payment URL’. The link is as http://www.YourDomainName.com/ProductFile.

The default image for the ‘Buy Now’ button is in size of 122×47 maximum. Compared to the text and pictures of the sales letter, the ‘Buy Now’ button with size of 122×47 is slightly small. If you want a larger button, you can use your own “Buy Now’ button image instead, and will need to:

  • Save an image to your PC
  • Upload it to your website
  • Create the ‘Buy Now’ button code again inserting the web address where that image is located.

Protect you download link

The download link is the door of your treasure (product) room. You’ve spent so much precious time and energy creating amazing ebooks and information products that you want to make sure they are protected when you put them online. If you do not, there’s a very good chance that a lot of your hard-earned dollars will end up in somebody else’s pocket!

There are plenty of things that you can do to protect yourself from free downloading or stealing. But the most practical measures are as follows:

  • You can protect the folder just by setting/renaming the product file to something random like “d98db398fb”. This will be 99.9% fine.
  • If you wanted to be even more secure you could go into your CPanel and create a username and password for the member’s folder and then give your buyers that username and password. You give them it by sending them to a newly-created page (by you) that tells them the username and password.

And there were so many software programs to choose for this purpose. But they all seem to have drawbacks – making the process complicated and likely not being able to print the ebook out sometime

You are very welcome to post your questions and comments.

Start From Michael Cheney’s Online Coaching Program

Cheney Coaching Pg Comments Off on Start From Michael Cheney’s Online Coaching Program

Let me start my initial post on my first blog with Michael Cheney’s online coaching program launched on 26 May 2008.

“Are You Going To Be One Of The Lucky 25 People Who Grabs My Entire Million Dollar Business And Gets Blasted To Thousands Of Dollars Monthly Automatic Income?” “This is a unique, restricted opportunity, limited to Only 25 Individuals who are bold enough and dedicated to experiencing a stellar growth in their Automatic Income online at a dizzyingly high speed with a guarantee of success.” Attractive or not in the sales letter of the program? Of course. But this is not the major reason why I have joined in the program. The most attractive point from the sales letter is what I want: “You Do Need To Move Fast.” Through swimming at the sea of bombarding free information on internet and struggling to initiate my own project, I realized that I could not waste my time just like that day by day but should move fast by taking this unique coaching program run by the recognized online expert.

I Do Need It

Comparing several business opportunities, I clearly understand that the internet business is the one with the lowest risk and high profit if you do it right. In the current business environment, the rent and expenses for manpower are two killer factors to determine if the business could be successful. Rent is getting higher and higher and so does the manpower. Clearly the internet business gives us the full advantages.

Encouraged by many successful online stories, I initiated my online business exploration about 9 month ago. Like other many online fellows, I keep learning through purchasing ebooks and membership, attending seminars, joining in free teleconferences, searching internet for free information and newsletters, and reading flood promotion emails. It is supposed that I have understood something and can start my own project to earn money. However, I cannot make it when I really start to do it. There are too many ‘unsure factors’ encountered in the process. For example, every guru advises that we should have our own information products if we want a steady income and high profit. With regard to this subject, I do know:

  • importance on creating our own information products
  • information products including ebooks, videos, audios, softwares, seminars. The easiest way is to create interview audios.
  • price range for each type of information product
  • how to transfer text to pdf file
  • whole package including an attractive sales letter, payment, upselling (optional), thank page/download page, follow up, etc..

But I really do not know or clearly know:

  • how to correctly create a payment button
  • how to link payment button to my account (so important!)
  • how to prevent free downloading/ stealing
  • how to link them each other and make sure each step is correct.

Also I do know having our own website and blog are very important for our internet business, but I do not know how to set a blog friendly for search engine. Some videos show us it is a very simple process. Just for several minutes we can have our own blog or website to be set up. In fact, it is not true! The truth is we have to work hard at the beginning, make sure for each key step and build up a solid foundation for our online business.

How long will I take to know all “I Do Not Know” just through my current learning process? I really do not know. It might take me a year or few years. It is not strange in the field of online business for someone to take 2 to 5 years to master all the skills and then make real money accordingly. The “Do-not-Knows” are not just knowledge we can learn from ebooks or other information products, but they are tactics and skills we should learn directly from the experienced masters. The long learning process will be accompanied with the waste of our money and energy.

In practice, we have many choices to shorten our learning curve and expedite our business process. In no doubt, learning from the expert recognized in the relative field is the best one among all opportunities if it is affordable.

Some coaching program is too expensive and/or has unlimited members. This brings fear to both beginners and slightly higher level personnel since we do not know the program how effective to us and what results we can achieve. We fear that we just throw our money away if we could not learn something we really want at a limited time. Thus I have my clear cuts on the coaching program I choose:

  • the program should be not so expensive
  • a good teacher/instructor/coach, recognized by internet marketing area
  • direct access and help

Thank goodness, Michael Cheney’s coaching program launched just on time. It is what just I do need it.

Outline Of The Coaching Program

Major features:

  • Intensive 10-week personal coaching program, starting from 26 May 2008.
  • limited to only 25 individuals
  • coaching 25 individuals being capable of creating their own information product for sale and setting every step correctly through learning his entire million dollar business blueprint.

What we get:

  • regular weekly live shows, live hotseats, all audio recordings, written transcripts, etc.,
  • direct access to the tremendous number of resources including videos, audios and pdf files about Michael’s entire million dollar business blueprint,
  • 2 one-on-one calls every 4 weeks,
  • brainstorming, sharing ideals and help from and even JV with all the other coaches,
  • direct email to Michael for 6 months,
  • a money-making product including a complete website, the professionally written salesletter, the images, all the files – the works!
  • three additional ready-made products to sell as our own, including the professional salesletters, all the product files and all the branding and images,
  • 100,000 free ad credits to promote our new website on one of the top networks online,
  • unique opportunity to have Michael personally review our website, blog, product or whatever we want,
  • 180 pieces of professionally-written, hot-selling content.

Curriculum Outline:

  • Week #1. How To Start Making Money Fast
  • Week #2. How To Profit From Power-Selling Products
  • Week #3. How To Get Money-Making Content For Your Websites
  • Week #4. How To Get Non-Stop, Free Targeted Traffic, Part 1
  • Week #5. How To Get Non-Stop, Free Targeted Traffic, Part 2
  • Week #6. How To Get Your Own List Of Red Hot Buyers, Part 1
  • Week #7. How To Get Your Own List Of Red Hot Buyers, Part 2
  • Week #8. How To Get Your Own Hot-Selling Product, Part 1
  • Week #9. How To Get Your Own Hot-Selling Product, Part 2
  • Week #10. How To Create A Big Bang In The Market Place

What Is The Program Going On?

What is the program going on now? Could we really get something as the program planned? Let me share with you in my following posts.

You are very welcome to post your questions and comments.

John Zhang John Zhang

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