How To Set Up Social Sites Correctly And Win Social Marketing War

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Nowadays people use social sites not only to meet friends and colleagues online, but to get free traffic from them. You know how important traffic is to the life of your website? Of course you do.

But it is not the same approach as you would adopt on your own website or your own blog. It’s an entirely different mindset. It’s a different way of thinking and it’s a different way of getting traffic. It is all about a user-centric or user-focused experience. It’s all about the actual individual or you as a visitor rather than the website itself preaching to people. It’s about information being pulled rather than pushing information which is what used to happen.

How? It is called as Social Marketing!

People call it social marketing, web 2.0 or new age marketing but the fact of the matter is this – you need to be using the social marketing websites to your advantage because there’s tons of free traffic to be had from them.

The big names like MySpace, Facebook, Twitter and the rest are not only dominating news stories and people’s minds now but starting to play a really big part in driving traffic to marketers pages online. The problem is those social sites don’t like marketers! It’s true! You have to be careful when you are using them that you don’t get banned or caught out. The key is to adopt this simple “4 H’s” approach;

Humor
Honesty
Have fun
Help people

As long as you can inject a little piece of humor into your social marketing profile or even just a little piece of who you really are then you will start attracting lots of friends and widening your network.

You also need to maintain an honest approach throughout. No point uploading photos to your profile of P Diddy or Pamela Anderson pretending they’re. People want to get to know you so be honest.

Have fun! That’s one of the great things about social marketing is that you can have lots of fun doing it. Meeting new people, learning new stuff and making money from the traffic that you get from it all at the same time.

Also remember to help people. The more you can help people the more they will help you in return. So add useful links and recommendations to your profiles. Point people in the right direction and answer any questions people post on your profile or contact you with.

BUT WHAT ARE THE SECRETS TO MASSIVE SOCIAL TRAFFIC?

Easy. You can find them in this course:

===> 8 Comprehensive Step By Step Videos <===

What Is Social Networking?

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Social networking is all about this idea of forming a network, going out and finding friends virtually online, making connections with them, and networking actually online. It refers to a broad class of web sites and services that allow you to connect with friends, family and colleagues online as well as meet people with similar interests or hobbies, etc.

Social networking is not the same approach as you would adopt on your own website or your own blog. It’s an entirely different mindset. It’s a different way of thinking and it’s a different way of getting traffic. It is all about a user-centric or user-focused experience. It’s all about the actual individual or you as a visitor rather than the website itself preaching to people. It’s about information being pulled rather than pushing information which is what used to happen.

This is a new booming area for the internet marketer to get free traffic. There are really four main types of social networking sites. They are:

1. Communities.

2. Libraries

3. Notice boards

4. Video sharing

They will be detailed in my next post.

Create Traffic – Third Way To Get Traffic

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There are only three ways of getting traffic. They are “Buy It”, “Borrow It” or “Create It”. This post will focus on the third way – “Create Traffic”.

3. Create It

If you are not going to spend money to buy traffic and/or you don’t have anything that you can actually leverage, any resources or assets really for borrowing traffic, you’ve got to create it. There’s nothing else left.

Creating traffic includes creating useful content for blogs and websites, creating and submitting articles with swapping links to article publishers, building social networks through social networking, etc.

Content = traffic = cash

You can think the content creation in this way. Every little word that you create is like a few cents. Create an article and that’s like 500 to 1,000 words and that’s like $20 or whatever put out there because you have an article. Create an article every day for a week or a month or a few months and you’ll start to see big traffic coming in. You’ll start getting people on your list and you’ll start to see the value of this. The relevant articles on content creation in this blog are:

  • Money sites and traffic sites
  • A blog – an efficient traffic sites
  • Personal content
  • Professional content
  • Blog content elements
  • How to feed the hungry search engines·

Creating and submitting articles with swapping links to article publishers is called as Article Marketing. It is a type of advertising. You can write short articles related to each respective subject and these articles are made available for distribution and publication in the marketplace. Each article contains a bio box that includes references and contact information for the author’s blog or website. Well-written content articles released for free distribution have the potential of increasing the authoring business’ credibility within its market as well as attracting new clients.

There are hundreds of active article submission sites, but you can choose some favorite ones for yourself. The sites recommended here include Amazon, ArticleCity, GoArticles, EzineArticles, IdealMarketers, ArticleMarketer, etc.

You can also get free traffic from social networking. On the internet, social networking refers to a broad class of web sites and services that allow you to connect with friends, family and colleagues online as well as meet people with similar interests or hobbies, etc. Social networking is all about this idea of forming a network, going out and finding friends virtually online, making connections with them, and networking actually online. Rather than pushing information, which is what used to happen, it’s about information being pulled. This is a new booming area for the internet marketer to get free traffic. It will be detailed in our next post.

All these things are interlinked. They’re all intermeshed with each other. Getting content gives you traffic. Article marketing and social networking give you free traffic also. If you have already done in this way, congratulations, you will or have got traffic. If not, you should start creating content for your blog or website, creating and submitting articles to the article sites, and building a network using social networking. As a result of your efforts, you’ll start to see big traffic coming in.

Creating traffic does need to take a little bit of time. It’s not a miracle. It’s not a push-button thing where you just sit there and the traffic rolls in. You should think about what you enjoy doing and what you do best, and that is also going to drive you and steer you towards the product that you’re going to create.

Borrow Traffic – Second Way To Get Traffic

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There are only three ways of getting traffic. They are “Buy It”, “Borrow It” or “Create It”. This post will focus on the second way – “Borrow Traffic”.

2. Borrow It

You can buy traffic but also you can borrow it. What is borrowing it about? Borrowing it is about doing list swaps, where people will mail out for you if you mail out for them. You can do content swaps so that you’re a guest on other people’s blogs or you give somebody else an article to put on their website and they’ll put one on your website. They do cross promos and joint venture promotions.

We see everybody mailing out about one particular product. That’s what’s called a joint venture. They promote and you give them a commission of your product. You then promote for them if that’s part of the agreement, and you give them a commission on your products and vice versa. That’s borrowing traffic.

You can’t do traffic borrowing at the beginning because you don’t have anything to leverage. You don’t have that list. You don’t have that content to actually trade. You don’t have your own product. You don’t have an existing network of contacts. You don’t have all those joint venture partners, so how are you going to borrow traffic at the beginning?

It’s like a graduation process that you need to actually go through some stages. You need to start to get traffic, build your list, and have a collection of content that you can trade with other people. People will then start saying, “Yes, I’ll take your article and I’ll put it on my website, if you put mine on yours,” and you start to build up these ways of actually leveraging.

Once you’ve done that then you get the things you can leverage. In fact, you don’t need like 10,000 people on your list to start thinking about joint ventures. You can do that with a very small list. With even a few hundred or 1,000 you can start going out and start joint venturing.

Borrowing traffic is an effective and efficient way to enhance your online business if you are capable of doing it. It’s just huge application, especially for the successful online marketers.

Buy Traffic – One Of Three Ways To Get Traffic

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There are only three ways of getting traffic. They are “Buy It”, “Borrow It” or “Create It”. This post will focus on the first way – “Buy Traffic”.

1. Buy it

The first way is to buy traffic. You can buy traffic through Google Adwords, banner advertising, ads on people’s sites, ezine ads or pay for press releases or directly buy safelists from different safelist providers.

Generally when people get onto the internet they immediately think, “Okay, I don’t know how to get traffic. I haven’t got the knowledge yet. I haven’t got a list. I haven’t got loads of people visiting my website. I haven’t got a bunch of content. I don’t know where to get traffic. I must buy traffic.” They just chuck a lot of cash at it and then get some traffic.

The bought traffic is a type of temporary one and cannot last long time. Generally they’ve just wasted a few hundred of dollars to get some traffic, but not actually make any sales out of it. However, the paid route can work really well if you’ve got the skills or if you’ve been trained by an expert.

One thing you should bear in your mind is that there are people out there who spend their life working out how to create the best ads on Google, how to advertise using these stuffs. They know that system inside out. They live and breathe that system and they build up multi-million-dollar businesses just on it. If you’ve got very little knowledge in the relevant field and without any training from an expert, it is very dangerous. You cannot beat these guys and get clicks for as cheap as they can because you don’t have the knowledge of how to use Adwords, how to create the best ads, how to split test on the ads, how to write the best headlines, where to send the ads, where to send the traffic, what to actually sell, and so on.

You can buy some safelists at beginning also. Some of them are good but some not. You must learn how to identify them. I purchased several safelists and tried them, and found VirulUrl is an effective one.

How to Feed the Hungry Search Engines

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We must know how to feed the hungry search engines if we’re trying to get ranked in them and get traffic from them. Search engines are like sharks and they need a lot of attention and feeding all the time, but they need feeding in a certain way.

What we’re going to be feeding them is obviously content in our blogs and websites. Search engines love content.

One of the first things we’ve got to do is to feed them regularly. Like sharks, they love to eat regularly and don’t just like to have one meal every month. They like to be fed little bits at a time on a regular basis and thus we’ve got to be putting content out there on a regular basis.

How often should we be updating content? Ideally we could do it once a day. We could do more than once a day if we’ve got the time and we’re able to do that. Once a week is really not enough especially at the beginning. We’ve got to be adding content on a regular basis to our blog. That’s how we’re going to get out there in the search engines.

Progressively people are going to start linking to us and coming back to our blog, and we’re going to start to build up this readership and then drive people off to our money sites. It’s not going to happen just by putting one piece of content up there every week.

The second thing is to make sure we keep the food fresh. We don’t want to be using stale mouldy food. It’s the same with content. When we’re putting content out there, keep it fresh, keep it new if we can, keep it unique and keep it up to date.

We don’t actually force-feed them. Don’t keep ramming food like hundreds and hundreds of meals down their throat every day. What this means is when it comes to content there are penalties in the search engines if we put up a lot of content on a daily basis.

The third thing is to make the food tasty. We should make our content tasty and whet their appetite. It is not just the flavour of content, not just the way that it reads. It’s got to be something that doesn’t send people to sleep, but it’s also got to have certain keywords in it and make certain keyword density in it. Generally when people go online to find something, a lot of people go to a search engine and type what they want into the search engine. If our website has content related to what they’ve typed in, we are in with a potential chance of turning up in the results of the search engine.

Blog Content Elements

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What are the main content elements to actually create your blog? Basically, there are three main content elements, including posts (text and images), links and comments. A typical blog combines all of three.

1. Posts

The first type of content is posts, which are really the main bit of content. Posts are the content that you make. Just like your post on a forum, it means you make an entry. A blog post is just like a journal or a diary entry where you go in every day. Many blogs provide commentary or news on a particular subject; others function as more personal online diaries.

It is recommended that you make your blog more personal by putting your brand on there, your photo, your name or your pen name, making it real, including your humor and your personality, putting your stamp on it, and making it so that people can read a few posts or come back a few times through a week or month and start to feel that they’re getting to know you a little bit.

You need to be making posts regularly, ideally every day, but certainly every few days you’ve got to be adding new posts of content to your blog, because they’re always going to be there and they can always get found by the search engines.

2. Links

You’ve got two main types of links. One of them is on the navigation so that they appear at the top of a blog or down the side of a blog. They’re available all the time and you can see them at all places. You wouldn’t change them often. The second type of links is actually inside the main content or post that you’re making in the blog, being links to other blogs, websites or your products.

3. Comments

The third type of content on a blog is comments. The ability for readers to leave comments in an interactive format is an important part of many blogs. It encourages interaction if you do a really good post or you ask a question in your post or ask people’s opinions.

People make a comment and then they’ll want to come back, visit again and see what other people are talking about or if their comment has been answered or replied to or whatever.

You are very welcome to post your questions and comments.

Professional Content

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The second type of content is professional content. It means it is written in a professional manner, so-called the copywriting. The typical application in the internet marketing is the sales letters. You know the long sales letters with the testimonials and it takes five minutes to scroll down and 30 minutes to read – all that type of stuff.

It is defined in Wikipedia that copywriting is the process of writing words that promote a person, business, opinion or idea. It may be used as plain text, as a radio or television advertisement, or in a variety of other media. The main purpose of writing this marketing copy or promotional text is to persuade the listener or reader to act — to buy a product or subscribe to a certain viewpoint, for instance. Alternatively, copy might also be intended to dissuade a reader from a particular belief or action.

On websites, copywriting may also refer to the methods of writing and wording used to achieve higher rankings in search engines. Often referred to as content writing, it includes the strategic placement and repetition of keywords and keyword phrases on webpages. As search engine algorithms get smarter every day, this search engine optimization (SEO) copywriting is more and more about writing for human visitors as well as for search engines, about offering fluent and readable content written in an SEO-wise manner.

A good copywriter can transform boring text into catchy and informative text that can have an immediate impact on the bottom line. Unlike a technical writer whose work is intended to inform, a copywriter is striving to persuade. For example, a copywriter would write an ad designed to sell a big-screen TV, while a technical writer would write the operating manual to tell you how to use it.

When it comes to professional content, people are spending years of their life learning how to become a professional copywriter and write content that makes people want to buy. That’s why it’s professional. They know how to create a powerful, compelling sales message for your webpage so that you can start earning money fast.

You can actually train yourself and learn how to do this. However, there are not people out there who suddenly learn how to become a copywriter and make good money from words without learning from other people, but you can do it yourself as long as you’re taking material that’s proven already. If you’re using guidance, then you can create professional content. Also you can be personal in professional content. You can add personal touches, but it’s all part of a specific formula.

You are very welcome to post your questions and comments.

Personal Content

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Two important types of content are emphasized in the Michael Cheney’s coaching program. They are Personal Content and Professional Content. In this post, we will focus on the first type of content – Personal Content.

What is personal content? As the name suggests, it is about you. It is written by you about you. Personal content is unique. It should be real story and experience about you. You do not need to have an amazing story. You do not need to have survived a skydiving incident, or whatever. It is just you; what is happened to you and what is brought you to where you are right now. It does not need to hide away from that. It has got to be about you and it has got to be written in your style; in your voice. It should be something that people would read. That is what makes you unique. It is what people are going to remember when they start seeing your name and your face all over the place. So get comfortable with being who you are as an internet marketer; be truthful; be open; be transparent.

That does not mean that personal content has got nothing to do with internet marketing. You can write internet marketing content and still keep it very personal.

How else can you make your content unique and make your whole message unique when you start getting into creating a lot of this stuff? You can start from your domain name registration. Go and buy your domain name, YourName.com. If you can not get YourExactName.com then try to get YourNameOnline.com or Your-Name.com or YourName.net, or something like that. Choose something that is very easy to remember. That is something else you can use to make sure you are keeping things personal. For you to separate yourself from everyone else and be a top internet marketer and start making big money, you can put your name out there, put your photo out there, and be yourself. Put it wherever you can on the Internet, and certainly with everything that you are doing, the effort you are creating. You do not need to do all that if you do not want to.

The time and energy that you invest into creating personal content is going to come back and pay you time and time again. If nothing else, be creating content every single day.

You can create a journal or a diary using your blog and just start making a regular post to it. There is no bad form of content. Anything that is words that have come out of your mind is great content. You will see people blogging about anything and everything, even on an Internet marketing blog.

You are very welcome to leave your questions and comments.

Content is Traffic and Money

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Traffic comes from content. The more content you can put out in your websites or blogs, the more you’re going to be found in the search engines and the more people are going to visit your site and the more money you’re going to make.

Everything you are doing online can be content. The actual information on the Internet – the words, the images, the videos, the audio files – all of that stuff is content. Without content you are not going to get traffic. Without traffic you are not going to get sales.

When you are thinking about content you are got to have quality content. It is not just any old content. You have got to make sure you have got high frequency of content; you have got to make sure your content is consistent; you have got to make sure it is entertaining and you are got to make sure it is personal and it is real.

Please do not worry so much about the phrase on quality content. You can really create quality content pretty much out of nothing. You don’t need to be spending a lot of time or really trying hard to create content. It doesn’t need to be professional or anything like that. It is something that flows very easily once you know the right tactics. It just needs to be from you. Ultimately you’re going to have to find something that you enjoy, a method you enjoy, for creating content. It might be writing articles, it might be creating a video; it might be recording your voice. You’re going to have to find a way of doing that.

Types of content

1. Your story

Everybody has a story that is worth telling as to why you are actually on the Internet and why you are doing this; what you are on the internet and what you are doing; and how you are on the internet and how you are doing.

2. Review article

You can make a review on a book, an event, and anything you are interested in, but do not make the review article like ads.

3. Tutorial or how to

The step-by-step tutorial is a high demanding material on the internet. You can give them out as text information or video, audio format.

4. Tools and resources

What are the tools and resources you use? How do they help you to do your work? It might be very helpful to others.

5. list of tips

Any tips useful to you might be also beneficial to others. Just list them out. It is easy work.

6. Question and Answer

You can ask a question in your post or ask people’s opinions first and then give them an answer or recommendation. It encourages interaction.

7. Free gift

Give a brief introduction to your free gift.

You are very welcome to post your questions and comments in the comment area.

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